Dirty Pop Fantasy Collection
The debut collection for my label, Chip the Teacup. This collection was inspired by the music of Australian band Regurgitator. It is a super fun collection of street wear for a youth brand. To bring this collection and my label to life I was involved in every aspect of the business as a sole trader including designing, sampling, coordination of production, fabric sourcing, tech packs, grading patterns, coordinating photoshoot, brand creation. As part of the directing Chip the Teacup I operated e-commerce platforms, created online marking campaigns, designed swing tags as well as website banners, email campaigns, social media content and more. I was also responsible for all aspects of inventory and orders management and customer service among other administrative duties of running a business.