Twenty Breaths Meditation is the passion project of wonderful Tamworth local Em Craz. It was an honour to create branding that matches her accessible and comforting vibe. Founder Em loves Australian nature and this was a driving force for her aesthetic. She is particularly fond of the Kangaroo Paw which is why it was a perfect choice in her logo creation . Accessibility was really important to Em and I enjoyed researching fonts and ensuring perfect colour palette balance for maximin readability. I also had so much fun drawing these Australian flora and fauna for her brand which she has been able to utilise throughout her social media!
The Brief:
- the vibe: timeless, soothing, zen
- minimalist, accessable + inclusive
- Brand logo suite including fonts, colour palette & mood board.
- Branded assets inc: custom illustrated social media icons and canva template tiles
kind words from the client...
““Working with Mon has been an absolute dream!
Having never worked with a designer before, she was able to take my rudimentary concepts and vision and turn them into an entire brand in an astonishingly efficient and timely manner. What she was able to create was on point and reflected all the qualities I wanted Twenty Breaths to embody. She was an excellent communicator and was open to suggestions and feedback throughout the entire process.
The completed package of branding that was handed over not only met the brief, but was given with ample instructions and guidance of how to use it, something I am very appreciative of.
I would not hesitate to recommend Mon to anyone looking at working with a designer, and I proudly brag that my branding was created by her to anyone that asks.
Thank you, Mon! You’ve brought my vision to life in a way that I had only ever dreamed of!"
– EM CRAZ, TWENTY BREATHS MEDITATION